https://anrui-zhu.com/storyboard daily 0.75 2022-06-30 https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/ec3c31e6-3f92-4be2-bdfb-a8815bbf2391/S18_CS_Aaren_Zhu_P04_01.jpg storyboard exercises https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/a6819a5d-521e-428d-8881-4cca625d7b28/selkie1.jpg storyboard exercises Quiet, dark evening. Silhouette of a fisherman anchors his fishing raft and walks across the beach. Waves crashing in distance. https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/4c732424-a831-45ea-b8fd-74a8bec3904a/S18_CS_Aaren_Zhu_P04_02.jpg storyboard exercises https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/578b56b2-c598-4773-be71-398e2eb6464a/Selkie2.jpg storyboard exercises Suddenly, hears noise in the distance. There are Selkies on a nearby rock. Fade to black. https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/302dba41-56c5-4501-98c0-878cd23fcfb2/S18_CS_Aaren_Zhu_P04_03.jpg storyboard exercises https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/70dce9a0-e02a-48a3-b48c-8b7d3859186a/Selkie3.jpg storyboard exercises Selkies play in the ocean. Zoom out... A woman looks longingly out of a window. https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/08f3e6e0-2f9c-445e-9e19-fdeef265029e/S18_CS_Aaren_Zhu_P04_04.jpg storyboard exercises https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/8a49839e-120a-4171-8f1f-d2b037cc75f6/Selkie4.jpg storyboard exercises Enter child. She has the man's golden hair. urgently, she tells her mother something. https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/8a7e95ae-393e-4a9d-9fcd-a2603509a6f3/S18_CS_Aaren_Zhu_P04_05.jpg storyboard exercises https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/c913ce1f-0bde-4f19-a79e-590c653bc001/Selkie5.jpg storyboard exercises Later, POV of the female Selkie as she escapes to the wide ocean. She sees her husband on his fishing boat and hesitates only briefly. She is never seen again. https://anrui-zhu.com/rail-photos daily 0.75 2022-06-20 https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/1655736362070-0MTUP9DJPVYT7CVXS230/21.jpg rail - photos Nanjing, 2019, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/578f62fa-5c04-42ea-b236-15e9524c5fad/000043+%282%29.jpg rail - photos Harbin>Beijing, 2020, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/1655735784553-R5OYE8IMHHJPJJGFK3S9/000041%2B%25282%2529.jpg rail - photos Harbin>Beijing, 2020, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/21d83ebe-64c0-493e-b93e-f4bd055a41e5/000016+%283%29.JPG rail - photos Harbin>Beijing, 2020, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/cdfbfa8a-2511-43c8-bd35-2dbfeb878af7/000031.jpg rail - photos Harbin>Beijing, 2020, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/afe88089-79e6-458c-b7fe-3abdd64c366b/000007+%282%29.JPG rail - photos Harbin>Beijing, 2020, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/d96edeee-e5f1-46b4-8032-b9558730e9e2/000019.jpg rail - photos Harbin>Beijing, 2020, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/22c052f6-c514-4098-9014-3bc3875d70c3/000015+%281%29.JPG rail - photos Harbin>Beijing, 2020, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/e49fa744-315e-4b53-bca9-a4f17d3aabb5/000011.jpg rail - photos Harbin>Beijing, 2020, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/5715edec-de10-41d6-bbe7-e4e34a34fb9c/000032+%281%29.JPG rail - photos Harbin>Beijing, 2020, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/f37e9bc7-e497-449d-8d56-d6b5bc3f6875/000020+%281%29.JPG rail - photos Harbin>Beijing, 2020, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/f7465920-4900-4b6a-87de-91b18f500c62/000021+%281%29.JPG rail - photos Harbin>Beijing, 2020, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/1655747370611-GIICOG3OV1T8WOGLEP91/24.jpg rail - photos Nanjing, 2019, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/8c9c7ddd-6d8d-4b53-b3c6-452d3d438dd3/%E9%BB%91%E7%99%BD-1.jpg rail - photos Tianjin>Nanjing, 2019, 35mm film https://anrui-zhu.com/patient-experience-transformation daily 0.75 2022-07-06 https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/8c12acd4-0603-49a5-8d23-7c04afafe7b6/Hawthorne-cat-404-photo.jpg Patient Experience Transformation https://anrui-zhu.com/misc-photos daily 0.75 2022-06-29 https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/6b884fb6-738a-45e1-9621-420288e73b41/%E6%B2%B3%E5%8D%97-17.JPG misc other - photos https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/370aaf1c-a3a2-40a2-a7f0-62f8861e34fb/%E6%B2%B3%E5%8D%97-18.JPG misc other - photos https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/0d07ba44-afb3-4f17-b575-4b8e8c7793fe/%E6%B2%B3%E5%8D%97-20.JPG misc other - photos https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/9e14ee18-f193-449b-ab9f-77cba46d0ab4/%E6%B2%B3%E5%8D%97-19.JPG misc other - photos https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/56c68689-3037-464a-8ec7-dafe875acf63/000044.jpg misc other - photos https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/61d941e2-8384-4cd4-a65e-bafd999324e0/000005.jpg misc other - photos https://anrui-zhu.com/twenty daily 0.75 2022-07-02 https://anrui-zhu.com/writing-collections daily 0.75 2022-07-09 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg writing collections https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847743861-GWVMBPD7Z7WQRQL9IZZ8/Large+JPG-Aro+Ha_0380.jpg writing collections https://anrui-zhu.com/auto-brand daily 0.75 2022-07-11 https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/d0e1e2a6-807d-4bf9-af2c-a1b73015df72/Screen+Shot+2022-07-10+at+20.26.58.png Auto Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/f60ba9c9-bfb6-443e-a3f0-f1e575b9cbfd/Screen+Shot+2022-07-10+at+20.27.11.png Auto Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/5a958ede-5075-4d57-997f-b405e31fab85/Screen+Shot+2022-07-10+at+20.27.22.png Auto Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/cb355cc8-2497-4ef2-b016-160cfab61630/Screen+Shot+2022-07-10+at+20.27.41.png Auto Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/d288b849-bb24-4af7-ab70-70324c728d26/Screen+Shot+2022-07-10+at+20.27.53.png Auto Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/d624263d-56c3-4fd3-a7a8-c1add12806fc/Screen+Shot+2022-07-10+at+20.28.07.png Auto Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/fb3e0184-aa68-4342-ac8d-0a7c69f53880/Screen+Shot+2022-07-10+at+20.28.23.png Auto Brand - Make it stand out Examples of configurator logic mockups https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/490e785d-e750-47ba-8388-9a91ab970d34/Screen+Shot+2022-07-10+at+20.28.39.png Auto Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://anrui-zhu.com/bodies-of-water-photos daily 0.75 2022-06-29 https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/a54fb891-3376-48c8-8d0c-abcacfaab69f/000039.jpg bodies of water - photos Nanjing, 2019, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/1be32004-beee-455e-a776-8b32d781ddad/000012.jpg bodies of water - photos Nanjing, 2019, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/04af2857-f37b-4e71-9038-4fcf8d1ec37f/000039.jpg bodies of water - photos Qingdao, 2019, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/a268fe27-94e2-4194-b57b-6668bf0cee8b/000040.jpg bodies of water - photos Qingdao, 2019, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/be8e54f3-5fb1-48ab-8e23-310bd332eb9c/000032.jpg bodies of water - photos Jinan, 2020, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/b32b6a67-9ea9-447d-804e-935a8341591e/13.jpg bodies of water - photos Zhenjiang, 2019, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/1656532700908-91ZGS5BCIDWMN70Z3Q4L/3.jpg bodies of water - photos Zhenjiang, 2019, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/1656532711460-KIYFD5LC60DDIBKABJ9T/50720021.jpg bodies of water - photos Cape Cod, 2021, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/7db01af0-ffa0-4d4b-b963-f1150ba2753f/0207846_0207846-R2-E017.jpg bodies of water - photos Taos, 2019, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/dc46ad9c-02b5-4755-8fd6-8476c2722513/0207846_0207846-R2-E020.jpg bodies of water - photos Taos, 2019, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/c9e948da-7623-4b44-a7e2-2f1dc43caffa/0207846_0207846-R1-E008.JPG bodies of water - photos San Francisco, 2019, 120mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/c832b375-dd8a-4712-8d9e-a77cd11aa1a3/0207846_0207846-R2-E012.JPG bodies of water - photos Taos, 2019, 120mm film https://anrui-zhu.com/filmphoto daily 0.75 2024-12-24 https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/793a22c6-1325-45e2-ac9e-b2d497020a2d/000012.jpg film & photography - selected photography collections Hobbyist photography work I enjoy in my free time, 2019-2022. https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/793a22c6-1325-45e2-ac9e-b2d497020a2d/000012.jpg film & photography - selected photography collections Hobbyist photography work I enjoy in my free time, 2019-2022. https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/647adc65-6339-4a77-9c76-6ea2e84402c0/Screen+Shot+2019-04-26+at+17.28.20.jpg film & photography - highway signs Personal photography project completed at RISD under the guidance of photographer and artist Su Jiehao. https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/672c8476-ed4b-4431-998d-34de470c29b2/Screen+Shot+2022-06-01+at+16.26.50.jpg film & photography - 20（二十） Experimental short film. Roles: writer, director, editor https://anrui-zhu.com/resume daily 0.75 2022-05-31 https://anrui-zhu.com/5419 daily 0.75 2022-07-09 https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/170ae01b-4605-4f9d-a020-28027e026a08/Aaren+Zhu+Portfolio+Sample+1mb4.jpg 5419 - fabric choices; As a ready-to-wear enthusiast, I wanted to explore the boundaries of RTW designs in this collection. Despite the historical inspirations, this collection seeks to remain modern, wearable, and innovative. It does this by incorporating modern fabrics, such as organza, and contemporary, minimalist color palettes. https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/752eeff3-9cfd-42a0-8b30-22e17b098786/5419+4.png 5419 - look 4; Cropped blouse - cotton poplin Side-slit dress - silk organza Trousers - cotton twill https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/727bb490-390d-484e-a40c-008820502914/Hwilin-2-2.jpg 5419 https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/e9f2c092-3bb4-48c8-b2bb-a52b58089f25/Hwilin-5-2.jpg 5419 https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/1dc90ac0-5fb1-41f2-b9d8-04f8e274bcac/Hwilin-4-2.jpg 5419 https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/2bc43087-6e52-4bdf-89c4-7b185b4997d0/Hwilin-17-2.jpg 5419 https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/54428b92-a3a5-4b26-b389-4757348e3de9/Hwilin-6-2.jpg 5419 https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/bed3b8fc-e5a9-456d-8fcf-7dc7259e31d0/Hwilin-21-2.jpg 5419 https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/d5162f8e-3b85-4fa9-a28d-72eef2ae6544/Hwilin-9-2.jpg 5419 https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/92dbadb4-67c6-44b6-901d-278218327347/Hwilin-15-2.jpg 5419 https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/0dcba368-36c0-4046-a4d0-db2489563212/Hwilin-24-2.jpg 5419 https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/e4e206b5-3604-48e0-8d5e-f67ad3e80d8b/Hwilin-25-2.jpg 5419 https://anrui-zhu.com/writing-narrative daily 0.75 2022-07-09 https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/db35f0fc-89ab-4224-8f2b-6bcc66c1d018/IMG_0250.jpg writing & narrative - selected writing Hobbyist narrative writing — short stories, screenplays, misc. prose. https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/e1a31c85-f744-4994-8cc6-ab318957dfd4/Selkie2.jpg writing & narrative - [storyboarding exercises] Rough storyboarding exercises done as part of a class I audited at RISD. https://anrui-zhu.com/tradition-photos daily 0.75 2022-06-29 https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/fad8b86c-9336-4272-b2ed-0074ee42d0f7/b388dd55ak16acd1dcdd8957ad2125a0.jpg tradition - photos Jiangxi Province, 2020, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/cc071432-7f70-416e-9049-78a21f897f00/4150e5ccetcd4bcf74c2bff75972bd03.jpg tradition - photos Jiangxi Province, 2020, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/1656543481772-R0AUPYVAXLU0EIU2LW52/000045.jpg tradition - photos Jiangxi Province, 2020, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/b499739b-d87d-4f05-81d4-891aa8ac3fd7/000030.jpg tradition - photos Jiangxi Province, 2020, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/104c647c-b75a-47b6-9f79-e21f9595bec0/000005.jpg tradition - photos Jiangxi Province, 2020, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/eaf339c2-6338-4aef-81d2-e1ed2d1081cd/000032.jpg tradition - photos Jiangxi Province, 2020, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/2d291401-1893-4402-8509-4b983ea81b5b/000036.jpg tradition - photos Jiangxi Province, 2020, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/163e22f6-cca0-4fb7-bf19-2ecea63ee2d3/21003c1beh3a59265468beb13a3f0144.jpg tradition - photos Jiangxi Province, 2020, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/39ade7b2-955e-4d25-ae55-c0d96e49160b/df8a4d78bqb7913012c6c54057867da4.jpg tradition - photos Jiangxi Province, 2020, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/738ff92a-c1ab-4ef5-b7fa-855bf13bab28/e47727640k5ba8f70acc2f4b551ca9e1.jpg tradition - photos Jiangxi Province, 2020, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/0c8f86fb-e887-4233-ba3e-68763bbeb62d/7c53d9d10hb2eb3c6854aef30ef70253.jpg tradition - photos Jiangxi Province, 2020, 35mm film https://anrui-zhu.com/apparel daily 0.75 2023-01-26 https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/96da774d-2703-4dd5-b5e7-5b464b0c0c0c/Screenshot+2023-01-25+at+19.41.32.jpg design - Entui - Your Intuitive Cooking Mate Personal project, Product Design https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/bba5b19a-97fb-45fb-8554-2e94a141a987/IMG_4D17B83AEFFE-1.jpg design - recollections. Senior graduating collection. https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/a1297f0f-d863-41ab-a1a0-5c59589a0a6e/Aaren+Zhu+Portfolio+Sample+1mb4.jpg design - 5419 Spring/Summer 2018 collection. https://anrui-zhu.com/re-memory-short-prose daily 0.75 2022-07-09 https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/8a8b0049-9a07-4645-8081-187ec7e25dff/Screen+Shot+2019-04-26+at+17.47.10.png re: memory - short prose - Make it stand out I tried my best to identify the market, but I can't be sure this is the exact spot. https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/63a33e6b-a537-4707-827c-b7ab1bafdb75/Screen+Shot+2019-04-26+at+17.28.20.png re: memory - short prose - Make it stand out Writing this, I thought of comparing the bridge in my memory with the actual bridge, only to discover it has been rebuilt since I was there. Here is an image of the new one, courtesy of Google Maps. https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/0b898c7a-8a65-469d-832e-0988a2d1f94a/Screen+Shot+2019-04-26+at+17.36.09.png re: memory - short prose - Make it stand out The emergency entrance of Newark Beth Israel Medical Center https://anrui-zhu.com/inn-bed-short-prose daily 0.75 2022-07-09 https://anrui-zhu.com/entui daily 0.75 2023-01-26 https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/6ce792f4-7c8f-4bd3-9f5c-2b596c9e59c1/Screen+Shot+2023-01-02+at+18.09.01.png https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/640b0f97-61e5-404a-9732-118c09cd83c3/Screenshot+2023-01-25+at+19.10.40.png https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/680f624f-0712-4c0d-9511-7c5b53040a0d/Screenshot+2023-01-25+at+19.08.41.png https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/f1d6a997-f469-4dfa-b87b-7e0f166fc108/Screenshot+2023-01-25+at+19.20.18.jpg https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/2a198331-cb52-4a81-b074-d5c4d16ca9e1/Screen+Shot+2023-01-02+at+17.56.43.jpg https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/325bea8f-3bd7-4422-9abb-8e57d348022c/Screen+Shot+2023-01-02+at+19.22.16.png https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/bf15bb6e-2d03-4958-ada9-2681a9691a86/Screen+Shot+2023-01-02+at+18.21.47.png https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/bee07b27-f555-42fc-aede-735d7b10143a/Screen+Shot+2023-01-02+at+19.25.41.png https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/7fd9ca10-2e24-498e-8f9c-022eb7280a2c/Screenshot+2023-01-25+at+19.34.55.png https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/9e05399f-4841-4dac-9e62-36c0bfbe0de6/Screenshot+2023-01-25+at+19.36.31.png https://anrui-zhu.com/about daily 1.0 2024-12-24 https://anrui-zhu.com/senior-apparel-collection daily 0.75 2022-06-20 https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/479f7fa8-1b7b-4af6-8089-17d1b1fb3a43/Screen+Shot+2022-06-17+at+18.30.17.png Senior Apparel Collection https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/1654440810098-AE2USP33PO4OEQB267VZ/Screen%2BShot%2B2022-06-05%2Bat%2B10.42.08.jpg Senior Apparel Collection https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/1654441539957-4SHG8JQPTBLZ80MW59LX/Screen%2BShot%2B2022-06-05%2Bat%2B11.03.43.jpg Senior Apparel Collection https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/1654442109031-6TJXN2FYQCH0FBW2U7PV/Screen%2BShot%2B2022-06-04%2Bat%2B13.15.26.jpg Senior Apparel Collection https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/1654444719867-E7BRVKXFD1PFC6H8PBN0/Screen%252BShot%252B2022-06-05%252Bat%252B11.53.01.jpg Senior Apparel Collection https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/1655570414902-KFTKN4JDBHJWDGZ8OFOK/IMG_2899.JPG Senior Apparel Collection https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/1655570447484-ZSVHG1ROVOODM38F5K0G/IMG_2900.JPG Senior Apparel Collection https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/1655572031869-DZG0OJ44WM8CE5H1FS4Y/mem7.jpg Senior Apparel Collection https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/1655572071235-IVV7MSH1JY5GMBE01MKI/Screen%252BShot%252B2022-06-18%252Bat%252B12.06.47.jpg Senior Apparel Collection https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/1655572153801-TUYELLAROPP4MRHAWX98/Screen%2BShot%2B2022-06-18%2Bat%2B12.11.37.jpg Senior Apparel Collection https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/becbf897-6a26-4f5c-b870-0389764149ea/Screen+Shot+2022-06-04+at+13.28.19.png Senior Apparel Collection https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/72f3ad0d-1bd2-4a24-8dea-dc86218757f6/Screen+Shot+2022-06-18+at+12.11.22.png Senior Apparel Collection bolero, quilted pants, patchwork pants loose sketches https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/57cc8400-68d6-4d8f-8e4b-85f09ad4398c/Aaren.jpg Senior Apparel Collection https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/45c56786-fae0-4565-af73-03e7ea282b4d/Screen+Shot+2022-06-04+at+13.29.02.png Senior Apparel Collection https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/c9fdff6b-9037-4f08-9ed3-ae641ef86a14/%E6%9C%AA%E5%91%BD%E5%90%8D%E4%BD%9C%E5%93%81+2.jpg Senior Apparel Collection transparent patchwork pants with quilted jacket "小棉袄" https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/4525ae17-f9fa-4659-91cc-9f55c8a642e9/ris_ss20_275.jpg Senior Apparel Collection https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/adf89d94-cd92-4beb-9b2f-0222450933c7/Screen+Shot+2022-06-04+at+13.28.39.png Senior Apparel Collection https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/17102303-aa6d-464c-b909-8af12ac7c10d/%E6%9C%AA%E5%91%BD%E5%90%8D%E4%BD%9C%E5%93%81+18.JPG Senior Apparel Collection padded pants - explorations on color and stitching https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/266e70e2-796e-4654-9b60-4a87c88da6e1/ris_ss20_267.jpg Senior Apparel Collection https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/304e63fe-0345-4390-93b2-9cdcc07a7d56/Screen+Shot+2022-06-04+at+13.28.30.png Senior Apparel Collection https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/71e8a227-4a75-4404-8859-5946544d2916/%E6%9C%AA%E5%91%BD%E5%90%8D%E4%BD%9C%E5%93%81+3.jpg Senior Apparel Collection quilted pants with layered organza top https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/1920788d-7658-4155-b339-d5eaf230c488/ris_ss20_272.jpg Senior Apparel Collection https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/2c213596-f902-40c8-821b-b3cc5576cc38/Screen+Shot+2022-06-04+at+13.29.24.png Senior Apparel Collection https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/0b60c33e-72c9-4d0f-9cfc-fe30faebdc6f/Screen+Shot+2022-06-18+at+12.07.14.png Senior Apparel Collection quilted pants, layered top experimentation/muslins https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/3b6bf30f-e835-498d-87da-df14a173557b/ris_ss20_259.jpg Senior Apparel Collection https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/0ffbc225-51f8-48e0-8ea5-3bf1e1557559/Screen+Shot+2022-06-18+at+12.11.11.png Senior Apparel Collection patchwork pants, cut-out pants, loose sketches https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/13b0a533-b47d-40f1-be3c-44e924abeffb/ris_ss20_256.jpg Senior Apparel Collection https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/0a5bafd0-3260-491d-96a1-246dd99d1b29/%E6%9C%AA%E5%91%BD%E5%90%8D%E4%BD%9C%E5%93%81+6.jpg Senior Apparel Collection structured bolero with pops of detail and cut-out pant https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/5e7ea7c6-4bcc-42f7-97a5-21fd4dff213e/%E6%9C%AA%E5%91%BD%E5%90%8D%E4%BD%9C%E5%93%81+5.jpg Senior Apparel Collection quilted jacket with cut-out pant https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/08a0b8c8-d5f6-4575-aa16-ee2fc9988f7f/%E6%9C%AA%E5%91%BD%E5%90%8D%E4%BD%9C%E5%93%81+22.JPG Senior Apparel Collection organza quilted bittermelon-inspired oversized jacket with reconstructed slip dress https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/56410e32-2b02-4eb5-a394-573fe035a10d/Screen+Shot+2022-06-18+at+12.11.58.png Senior Apparel Collection quilted jacket, deconstructed slip dress muslins https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/778541c7-6873-4e49-9c95-1e6ab1e91d98/Screen+Shot+2022-06-18+at+12.09.26.png Senior Apparel Collection deconstructed slip dress final muslin https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/cf666c0e-c3c1-44d5-8526-99ebdfd0ac03/Screen+Shot+2022-06-18+at+12.11.48.png Senior Apparel Collection notes to self https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/908d420f-e81f-4502-a1e4-633a7e3f68df/Screen+Shot+2022-06-18+at+12.12.08.png Senior Apparel Collection asymmetrical over-alls muslin https://anrui-zhu.com/oops daily 0.75 2022-07-06 https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/8c12acd4-0603-49a5-8d23-7c04afafe7b6/Hawthorne-cat-404-photo.jpg Under Construction https://anrui-zhu.com/highway-signs-photo-project daily 0.75 2022-07-06 https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/9a572b74-6595-4235-b81e-a9f91a8866a3/Highway+Signs+book+2022-01.jpg highway signs - photo project https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/8cad311f-6569-400c-8c73-a85176088a55/Highway+Signs+book+2022-03.jpg highway signs - photo project https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/f02919a0-9730-4c89-b381-9d802cffe6ad/Highway+Signs+book+2022-22.jpg highway signs - photo project https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/2e622982-cff7-48bc-a261-975ce78ad5ed/Highway+Signs+book+2022-21.jpg highway signs - photo project https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/cc150fc0-e4c1-4eea-bc9a-4954fc41690c/Highway+Signs+book+2022-20.jpg highway signs - photo project https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/f669e86f-505c-44db-9a45-e8c1cf84f594/Highway+Signs+book+2022-19.jpg highway signs - photo project https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/92aa9a3f-8e0b-4717-b880-4aae43fdbbbd/Highway+Signs+book+2022-18.jpg highway signs - photo project https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/544e493d-d5ce-457f-9213-65190b9015ec/Highway+Signs+book+2022-17.jpg highway signs - photo project https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/4d1226bc-f70a-4070-a84e-0bf32b50409e/Highway+Signs+book+2022-16.jpg highway signs - photo project https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/0b937ffa-5ffb-4c7e-83b6-863793e9cfa3/Highway+Signs+book+2022-15.jpg highway signs - photo project https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/165130c9-6056-427b-9c80-5aee6da92cb4/Highway+Signs+book+2022-14.jpg highway signs - photo project https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/1ae63e29-0bda-4ce4-b4b1-8209755233b5/Highway+Signs+book+2022-13.jpg highway signs - photo project https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/88bf1f6b-6b51-4292-a78e-9f8f170728c3/Highway+Signs+book+2022-12.jpg highway signs - photo project https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/d02adb67-b1f6-41ff-a9bf-eba175e0b7e3/Highway+Signs+book+2022-11.jpg highway signs - photo project https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/98ef0026-635a-45e6-84b1-cb88589818ea/Highway+Signs+book+2022-09.jpg highway signs - photo project https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/9d3d3919-70e2-4485-a7aa-f1fe6ca6afe1/Highway+Signs+book+2022-08.jpg highway signs - photo project https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/15ea0d2c-92fb-414d-963a-8041e98535d2/Highway+Signs+book+2022-07.jpg highway signs - photo project https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/749e3977-8f09-45ea-bc9d-3f38d68d1bf4/Highway+Signs+book+2022-06.jpg highway signs - photo project https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/c3633634-7153-49e1-b6e3-2039c0dc2f69/Highway+Signs+book+2022-05.jpg highway signs - photo project https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/821cbd17-ea96-4160-ac8b-ac1288e04f7c/Highway+Signs+book+2022-04.jpg highway signs - photo project https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/c62a78a1-0b76-410b-b8cb-6331e9cd15a5/Highway+Signs+book+2022-02.jpg highway signs - photo project https://anrui-zhu.com/photo-collections daily 0.75 2023-01-26 https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/0e9fd3f6-38e6-4089-b66c-0127a7507131/3.jpg photo collections - bodies of water Images of water and landscapes, people-scapes in its vicinity, 2019-2021. Click for more. https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/6f09d684-7909-44f5-9010-a33fbbd15d54/df8a4d78bqb7913012c6c54057867da4.jpg photo collections - tradition A funeral in rural China, 2020. Click for more. https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/3978447d-e7cc-400c-9b31-cac44d9f438a/Dawn+on+the+night+train.jpg photo collections - rail Images taken on the Chinese rail systems, train stations, subways, bullet trains and slow trains, 2020-2021. Click for more. https://anrui-zhu.com/hairproductcorp daily 0.75 2022-07-06 https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/4efeca4c-0caa-4f2d-a776-2e8efc802c99/Screen+Shot+2022-07-05+at+17.40.46.png Hair Product Corp - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/5d1f2786-cb6a-454d-913b-d7a02a94f6a3/Screen+Shot+2022-07-05+at+17.44.40.png Hair Product Corp - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/5c0b3912-753b-41f1-8405-171080716ed5/Screen+Shot+2022-07-05+at+17.44.25.png Hair Product Corp Slide 1 - In our survey, we tested awareness, usage, and use cases for Beauty Co's brands among professional stylists. This showed us which brands were strong and in which use cases, and which brands had opportunities to improve usage or awareness. https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/1657124196942-GRH01ZB7K1UIURPCNQHC/Screen%2BShot%2B2022-07-05%2Bat%2B17.42.55.jpg Hair Product Corp Slide 1 - In our Expert Calls, we had conversations with former leaders of competitor brands to better understand their strategies. We targeted execs at competitor brands relevant to the Hair Product Corp brands we were pressure testing. E.g., the competitor brands might play in a similar market segment, or been successful at a professional-to-consumer transition. These insights helped us define improvement opportunities for Hair Product Corp. https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/0e91a86a-ad8f-4166-902d-32957bb43349/Screen+Shot+2022-07-05+at+17.43.44.png Hair Product Corp Slide 2 - We tested Key Purchase Criteria (KPCs) and their relative importance for professional stylists when they decide which brands and products to buy. As shown above, KPCs vary slightly depending on the use case. While Performance and Versatility are important across use cases, we see for example, that Ease of Use trumps Value for Money in the Color category (as Ease of Use may improve clientele experience and minimize waiting) and Client Awareness/Demand is prioritized in the Retail category (well-known brands are more likely to sell at the counter, whereas most clients aren't particular about the brand of Color or At-Station-Styling products used). https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/7d5e9f54-f63c-4b93-95cf-535e82cc75f3/Screen+Shot+2022-07-05+at+17.43.59.png Hair Product Corp Slide 3 - We also measured several of Hair Product Corp's brands (which were not clearly "Keep" or "Cut" in the portfolio) against the top KPCs, which showed that some brands consistently underperformed, contributing to more negative user experiences (see Slide 4). For brands that underperform in multiple arenas (KPCs, user experience (NPS), profitability, sales volume, etc.) Discontinuation or Divestiture should be considered. https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/01421f25-ae8c-4e51-ab8a-65e85b72f742/Screen+Shot+2022-07-05+at+17.44.16.png Hair Product Corp Slide 4 - To assess user experience, we tested Net Promotor Score (NPS) across Hair Product Corp's umbrella brands. To learn more about NPS, click the image to heard over to Bain's NPS webpage. https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/6090d96b-576a-4970-abc9-800cae8391c1/Screen+Shot+2022-07-06+at+12.11.32.png Hair Product Corp Slide 5 - NPS also asks for reasons behind the scores given, and we created one-pagers for each brand showcasing survey responses that exemplified attitudes toward the brand. https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/d9b24cbd-91ed-4b17-962f-005a6b429fd4/Screen+Shot+2022-07-05+at+17.43.30.png Hair Product Corp Slide 6 - In our consumer survey, we tested top hair concerns, demographics, and channels of purchase among lay-consumers (people like you and me, not stylists) who purchase products to use at home. We also sliced this data by brand, which showed us whether we are reaching the consumers we target and whether the channels we currently use are effective. https://anrui-zhu.com/water-photos-large daily 0.75 2022-06-20 https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/1655747040789-R260UMZNN3OGR6I609X7/000012.jpg bodies of water - large photos (not used) Nanjing, China, 2019, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/1655747051796-BOVNTXLT1E1TBBY6TXT5/000039.jpg bodies of water - large photos (not used) Nanjing, China, 2019, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/1655747164257-TPXB3M0L41WRAWE0YZ7K/3.jpg bodies of water - large photos (not used) Zhenjiang, China, 2019, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/1655746996852-13N3JYRLH5JS61SCM5OY/000040.jpg bodies of water - large photos (not used) Qingdao, China, 2019, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/1655747013029-RGF44P4905VLHIMX0F5T/000039.jpg bodies of water - large photos (not used) Qingdao, China, 2019, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/1655747064334-BH4NEBSN45PPOOWZ1TIL/000032.jpg bodies of water - large photos (not used) Jinan, China, 2020, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/1655747076596-XF3R4CXSZGMXFV2H13VW/000035.jpg bodies of water - large photos (not used) Harbin, China, 2020, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/1655747125761-WVBVTWSQJT6QUEPYPZQF/50720023.jpg bodies of water - large photos (not used) Cape Cod, 2021, 35mm film https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/1655747145156-T2CV17PF6ENPUFEOIEKE/50720021.jpg bodies of water - large photos (not used) Cape Cod, 2021, 35mm film https://anrui-zhu.com/research daily 0.75 2023-01-25 https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/add81edd-a0d7-4593-bd96-71e1dd76f540/Screen+Shot+2022-07-05+at+17.40.46.png business - Hair Product Corp - Brand Architecture Transformation Dates: Jan - Apr 2022 Role: Associate Consultant, part of 2-person working team overseen by manager Focus area: brand portfolio streamlining and design https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/5eec578e-519f-4d78-84ea-14c9cd13e387/Screen+Shot+2022-07-10+at+20.28.07.png business - Auto Brand - Digital retail platform Date: Oct-Dec 2020 Role: Associate Consultant, part of 3-person working team overseen by manager Focus area: digital transformation https://anrui-zhu.com/about-1 daily 0.75 2024-12-24 https://images.squarespace-cdn.com/content/v1/628fe252d3c63c498d114106/628c266b-869c-4b52-826c-ab25f53d9fbf/26E169C3-179D-4829-AB04-979B87AF8D82.jpeg